Successful Trade Show Presence: 3 Shows in 3 Weeks
Written By

Tobias Gebhardt
Published On
Jun 01, 2020
Category
- Events
- Partnerships

After a two-year pandemic-related break, GWA Hygiene successfully returned to the trade show stage. From late April to early May 2020, we presented our innovations at three major trade shows.
DMEA Berlin (April 26-28)
Europe’s leading trade show for digital healthcare provided the perfect platform for our partnership with Aruba.
Innovative IoT Integration
- Aruba Access Points as IoT gateway
- Integration of NosoEx data into existing WLAN infrastructure
- Elimination of additional data hubs
Live Demonstration
- Multiple disinfectant dispensers at the booth
- Color-coded transponders for booth staff
- Gamification through competitive element
- Live visualization via Station Feedback
- Highest hand disinfection rate of all exhibition stands
DGKH Congress Berlin (May 1-4)
The 16th Congress for Hospital Hygiene of the German Society for Hospital Hygiene (DGKH) enabled valuable exchange of experiences.
Highlights
- Personal exchange after two years of COVID-19
- Focus on practical hygiene management
- Scientific presentation by Dr. Paula Zwicker
- Introduction of the BMBF project PräBea
- Presentation of the intervention study
- Announcement of upcoming publication
med.Logistica Leipzig (May 11-12)
The leading event for hospital management provided the platform for our first joint booth with Dräger.
Presented Solutions
-
Hygiene Monitoring
- Hand hygiene monitoring
- Incubator monitoring
-
Process Optimization
- Real-time tracking (RTLS)
- Bed management (HCB)
- Indoor Navigation
Partnership Vision
Under the motto “Advancing digitalization in hospitals together,” we demonstrated our conviction:
- Hygiene and digitalization as a team task
- Integrated solution approaches
- Future-oriented technologies
Conclusion
The successful trade show presence emphasizes:
- Growing interest in digital hygiene solutions
- Importance of strategic partnerships
- Innovation through integration
- Practical solutions for daily hospital operations